Behind the Scenes with Atlanta Mom-Fluencers
In today’s digital landscape, mom influencers are reshaping how we see parenting—blending authenticity, creativity, and community. In this Q&A, we hear directly from a few local moms behind the feeds.
Rachel Batiste
mom of a 16-month-old, Decatur
What’s your IG handle? What do you like to share there and why?
@authentically__ewe. Historically my content centered around wellness and self-care, things like hair and skin tutorials, travel and fitness! Now as a mom my content is geared towards family friendly experiences, and I actually created a separate channel called @little_atlanta for this content. It’s nice to build community and connect with others that have similar interests.
Any tips for other parents on what you should or shouldn’t share on social media when it comes to your kids/family?
I know this is a highly contested topic. I generally share day-to-day updates on my stories and more general posed content to the feed. Some people utilize private accounts or close friends communities for more security, which is totally valid!
Any tips/advice for new parents?
Parent for your child! Before motherhood, I had a very clear idea of what I wanted to do, and as I get to know my baby more, I’ve definitely shifted some of my tactics and expectations to fit his personality and what’s best for him.
What’s the post/reel that has gotten the most engagement from fans?
One of my most viewed reels is a video I made with a few other pregnant moms at the pool last summer. There was lots of speculation on if we planned the pregnancies — but the reality is that we met in a prenatal workshop and became fast friends! Getting to enjoy time before the baby comes is so essential, and it’s great to do so with other expecting families.
Have you ever gotten negative feedback about your posts or social media presence in general? How did you respond?
There’s definitely been times when people have questioned the intent behind some of my more emotional posts — people wondering “what happened” or “what’s wrong”, but I’m grateful to be able to use social media as an outlet. I find comfort in other people sharing their stories and I want to create the same safe space with my platform.
Lacey Mac
mom of 3, East Cobb
What’s your IG handle? What do you like to share there and why?
@McFamLife. The content I share is not curated and largely unplanned. Life as a working parent is messy, chaotic, and stressful but it’s also joyful, hilarious, and fulfilling. There’s the idea that once you have kids and move to the suburbs, you fade into obscurity and the fun part of your life is over. But raising children with my husband John, who is also my best friend, has been such a gift and I like to show the happy and imperfect parts of our family life. Overall, my goal is to create content that is relatable and useful while still being honest about what this phase of life can look like.
Any tips for other parents on what you should or shouldn’t share on social media when it comes to your kids/family?
I’ll start by sharing our approach: My kids did not agree to be public figures, so I make choices that I believe they would be proud of later, and ones they can opt out of at any time. The moment any of them say they don’t want to be on my page, that’s it. I don’t share our last name, school information, location information, and if they don’t want to be part of a photo or video, they’re not.
My advice to other parents: Decide your boundaries early and stick to them. Ask, “Will my child feel good about this when they are older?” If the answer isn’t clearly yes, I don’t post it.
Any tips for parents transitioning from one kid to multiple?
The jump from one to two was largely emotional. The jump from two to three is more logistical. You won’t parent perfectly and you don’t need to. Trust yourself, give yourself grace, and don’t hesitate to ask for help, especially for things like postpartum anxiety and postpartum depression, which are very common but important to take seriously.
For older siblings, be intentional about including them and expect some regression with things like potty training. We always have the new baby bring a gift to the other kids. It’s a small thing but it helps them feel part of the transition.
Build community! Find a group of mom friends or other parents in a similar stage of life and make a group chat. It’s important to have people to lean on for support, advice, or just validation that what you’re going through is normal.
What’s the post/reel that has gotten the most engagement from fans? Why do you think?
The video that really launched our account was one I originally sent to my mom – my oldest daughter Evie, at 18 months, received a note home because she threw a block at her teacher. The video is hilarious because she’s so innocent and even for a baby, she has great comedic timing. I think it went viral because so many parents related to the moment.
Have you ever gotten negative feedback about your posts or social media presence in general? How did you respond?
Yes, definitely! I try to always be careful and thoughtful in what I share, but I know everyone won’t always agree and I think that’s the beauty of being human. I try to distinguish between constructive feedback and noise. If something crosses the line, I block the person and move on.
And I will admit that occasionally, I turn negative comments into content to reinforce for my community the importance of being kind to others.
More Influencers to Check Out:
If you want a look into the jet set lifestyle, follow @campbellhuntpuckett. Also known as Pookie, the mom to toddler Paloma and one on the way shares the family’s travels, love for high fashion, and places to have date nights around Atlanta.
For affordable fashion and make-up finds, follow @morgbullard. She’s a mom of two and keeps things practical when it comes to what is comfortable and on trend for busy moms. She is honest about what she loves and why.
From simple recipes to local finds for shopping and eating along with tips for a healthy lifestyle, follow @kristintiffiny. She gives a genuine glimpse into her family as a mom of three and community in the Roswell area.
– Tali Benjamin
